Joe launched a Tomahawk missile into all of our brains last week. So, I thought I would bring things down a few notches. After he finished explaining the Theory of Relativity (of course I am kidding), he wrote about why we (Kopis Mobile) incorporate a simple User Interface with our products.
What you don’t want to have is something that looks like this:
Simple is always best. I am sure you can imagine all of the things a soldier or First Responder have going on during a real world situation. The last thing they need to navigate is something like the picture above, especially under fire.
What you really want to see is a clean, easy to use and uncomplicated screen. Apple hired over 800 engineers just to work on the iPhone camera. How many do you think they have working on what everything looks like on the screen? That is why iPhone looks the way it does. Clean and simple to use.
In the course of participating in many different exercises, we have come across a number of government designed mobile applications. As with many things the government does, they completely overburden the User Interface with too much information. When you try to make one app do more than it can handle, it ultimately fails to work properly.
I have already referred to Einstein, but he knew the importance of the KISS Principle (Keep It Simple Stupid). He said, “Everything should be made as simple as possible, but not simpler.” This means that one should simplify the design of a product and success is achieved when a design is at its maximum simplicity.
Every product we make is purposely designed to learn how to use in less than 10 minutes. All of our products come with a manual. There are more pictures than words because, who reads manuals anyway?
We pride ourselves on our simplicity. If you can’t put it together in the dark or figure out how to use without getting an engineering degree, it is worthless to those folks keeping us safe everyday.